Marketing

 Marketing is a process that includes visualizing and planning services and products, implementing   this  visualization to suit the target customer, while facilitating the service and product in a way that ensures its sale and distribution to customers.

In another definition of the concept of marketing, it is the process of satisfying the desires of the consumer or customer, by relying on marketing research to find out what the consumer’s requirements are and presenting them to him in the form of a product or service.

  Marketing is the foundation of every business; Because it helps businesses reach their various goals, and not just sell services and products. Without marketing, goods and services are lost and have no importance.

In the past, the role of marketing was limited to advertising operations only, but recently marketing has become one of the most important pillars of building a real business.

Therefore, the marketing team must establish the basics and shape of the product from the beginning, and intervene in prices and design.

Likewise, written content about the product or service definition has become one of the basics of marketing.

Why do we need marketing?

More than just selling: Marketing is an essential tool for achieving business goals. It is not only limited to selling products and generating revenue, but also extends to building brand awareness, launching new products or services, targeting new customer segments, and entering new markets.

Excellence in a competitive environment: With the increase in the number of brands in the market, it has become necessary for each brand to create a unique identity that distinguishes it from others, and creates awareness of its presence among its target audience.

Tailored Marketing Campaigns: Marketing campaigns are now designed to achieve specific goals, such as increasing brand awareness among potential customers, launching a new product or service, or emphasizing the value of an existing product or service.

Effective communication: Marketing helps companies communicate with the world and the target audience about the availability of their products or services, convince them of their value, and motivate them to purchase.

Integrated process: Marketing has become an integrated process with multiple standards and practices, enabling companies to achieve the best results with the least financial compensation, by increasing the return on investment (ROI).

Multiple Benefits: Marketing helps businesses increase sales, create customer loyalty, and ensure that customers continue to choose their brand over others.

Marketing types:

Choose the right type: Marketing campaigns depend on where your customers spend their time. Therefore, conducting market research to determine the best type of marketing to build your brand is crucial.

Multiple Types: There are many types of marketing relevant today, and some have stood the test of time, such as:

Online marketing: includes search engine marketing, social media marketing, and email marketing.

Traditional marketing: includes television, radio, and print ads.

Content marketing: includes creating valuable content that attracts and enriches customers.

Influencer marketing: involves collaborating with influencers in your field to reach a wider audience.